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A 'big gamble' after 'falling behind'

Fully equipped with blade batteries is a big gamble for BYD.

Recently, according to the financial report released by BYD, in 2020, BYD sold a total of 427000 vehicles, with new energy vehicle production and sales decreasing by 14.73% and 12.52%, respectively. Among them, pure electric vehicle sales decreased by 20.38%, which is contrary to the overall trend of rising new energy vehicle production and sales last year. BYD has fallen behind in the development of new energy vehicles.

At the beginning of the new year, BYD fully launched two DM-i models, marking the beginning of the "super hybrid" era. At this announcement, BYD also brought four new cars, among which the 2021 Tang EV has a maximum range of 565 kilometers and a fast charging time. It can replenish 118 kilometers of electricity in 10 minutes. After comprehensive subsidies, the price is 279500 to 314800 yuan; The Qin PLUSEV has a maximum range of 600 kilometers and consumes 12.9 kilowatt hours of electricity per 100 kilometers. After comprehensive subsidies, the price is 129800 to 166800 yuan; The Song PLUSEV has a maximum range of 505 kilometers, and the price after comprehensive subsidies is 169800 to 186800 yuan; The 2021 e2 has a maximum range of 401 kilometers and only consumes 10.8 kilowatt hours of electricity per 100 kilometers. After comprehensive subsidies, the price is between 99800 and 115800 yuan. The reporter noticed that these four new cars have a price reduction of 10000 yuan compared to the previous generation with the same range.

The above models are fully equipped with blade batteries, which is also expected by the market to bring BYD back and become a key factor for BYD to further advance in the new energy vehicle market. It is understood that the first model equipped with blade batteries, the BYD Han EV, has been highly popular in the market, with sales exceeding 10000 yuan in four months since its launch.

Industry insiders believe that the announcement of four new pure electric models will change the current situation of hot sales of BYD's Han EV single model, further enrich BYD's product system, and expand its market landscape.

It can be foreseen that 2021 will be a crucial year for BYD.

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