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Strive into overseas markets

At the beginning of 2021, BYD replaced the new logo of domestic passenger cars, hoping to reshape users' understanding of the brand. A year later, BYD Group announced a new upgrade to its brand, announced a new logo, and also upgraded its BYD car logo. BYD stated that the new logo of BYD Group will be used in its electronics, new energy, rail transit, and automotive industries, while various brands in the passenger car sector of the automotive industry will use their own brand logos.

Two days after announcing the new logo, BYD launched its first SUV model, the Yuan PLUS, based on the e-platform 3.0. It is reported that the Yuan PLUS has a total of 5 models, with official guidance prices ranging from 131800 yuan to 159800 yuan. Since the pre-sale on New Year's Day in 2022, the domestic order volume of Yuan PLUS has exceeded 20000 vehicles.

In terms of marketing strategy, the announcement of Yuan PLUS will invite Olympic champion He Chong to the platform and take on the "vanguard" of BYD's passenger car sailing plan. As BYD's first "strategic overseas" global passenger car, the Yuan PLUS has launched pre-sales in the Australian market and is named ATTO3.

With the increasing trend of new energy vehicle companies going overseas, BYD's ability to open up the overseas passenger car market with its yuan PLUS has attracted much attention. In terms of hardware, the Yuan PLUS is equipped with an eight in one electric powertrain, with a comprehensive system efficiency of 89%. At the same power, the volume is reduced by 20% and the weight is reduced by 15%. At the same time, this model has a wide temperature range and efficient heat pump system, which has the ability to work in a wide temperature range of -30~60 ℃. It breaks through the traditional distributed system architecture and adopts body electronic control domain technology to achieve high integration, lightweight, and efficient electronic and electrical systems.

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