-Change of CCTV Auto Industry: A Steel Needle Initiates the

Change of CCTV Auto Industry: A Steel Needle Initiates the "War" of Battery Giant
author:enerbyte source:本站 click435 Release date: 2023-01-05 08:50:40
abstract:
During the New Year's Day, the special program New Year's New World from 2020 to 2021 was broadcasted on the financial channel of CCTV, and the war caused by the change of the automobile industry was reported in the 2020 Change.At present, China is speeding up the formation of a new developm...

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During the New Year's Day, the special program New Year's New World from 2020 to 2021 was broadcasted on the financial channel of CCTV, and the war caused by the change of the automobile industry was reported in the 2020 Change.

At present, China is speeding up the formation of a new development pattern with domestic circulation as the main body and domestic and international double circulation promoting each other. Only by firmly promoting industrial transformation and upgrading, strengthening independent innovation, developing high-end manufacturing and intelligent manufacturing, and improving China's manufacturing industry and real economy, can the economic cycle be more efficient and reliable.

There is no doubt that the biggest change and new situation of the manufacturing industry in 2020 is the automobile industry. With the constant acceleration of technological change and the increasing global attention to environmental pollution and carbon emissions, the automobile industry, which has gone through a hundred years of ups and downs, has once again stood at a historical crossroads.

At the end of March 2020, CATL, which has the largest installed capacity of power lithium batteries in China, and BYD, which has the second largest installed capacity, quarreled about a steel needle. In order to promote its own blade battery, BYD directly broke stones in its chest and played a video comparing the needle test of blade battery and ternary lithium battery at the announcement meeting.

He Long, Vice President of BYD Co., Ltd.: Acupuncture is to simulate the internal short circuit of the battery. We saw that our battery did not smoke or catch fire after acupuncture. Its surface temperature was lower than 60 ℃, which means that our battery will not catch fire in some extreme cases.

This event forced Zeng Yuqun, the low-key chairman of CATL, to come out in person and have a technical dispute with BYD. In Zeng Yuqun's opinion, the blade battery is his old technology, which also implies that the other side abused the test. This remark led to a rebound in BYD. Late at night on May 11, 2020, BYD executives said on their social accounts: "Not satisfied?"? Then you can also prick it! Suspected to have responded to Zeng Yuqun's statement.

Li Yunfei, Deputy General Manager of BYD Automobile Sales Co., Ltd.: I will set a standard for our blade battery acupuncture experiment. Do you dare to pierce anyone who can do it?

China's automobile companies are changing their lives against the weather

In the process of exploration and innovation of the new energy automobile industry, there is no ready way to go, and the galloping giants are inevitably bumpy. On the surface, CATL and BYD are fighting for the same goal, but in fact, they are fighting for the industry standard of new energy batteries, the first place in China's lithium battery industry, and the future of new energy vehicles.

In March 2020, BYD officially announced the establishment of five new companies, covering all businesses of new energy vehicle production, manufacturing and research and development. With the continuous investment in the new energy vehicle industry in the past few years, BYD has been rushing all the way.

In November 2020, BYD's market value exceeded the threshold of 500 billion yuan, ranking only second to TSLA, Toyota and Volkswagen, ranking fourth in the world, and topping China's first car company.

Wang Chuanfu, President of BYD Co., Ltd.: As a representative of manufacturing in China, BYD should stand out.

In the new situation, variables can happen at any time, and the positions among giants are changing almost every day. A few days later, on November 27, 2020, when the U.S. stock market closed, the stock price of Weilai Automobile closed at $54. Its market value surpassed that of BYD and it became the largest auto company in China.

However, just one year ago, there were mass and spontaneous combustion incidents, so that at the end of 2019, Li Bin, the founder of Weilai, set himself the goal of how to survive, from humble survival to soaring stock prices. In just one year, Li Bin had gone through hell and heaven. The collision of giants rising in the changing situation has never stopped. This time, Li Bin and the founder of TSLA, Musk, had a fight on the Internet.

Li Bin, founder of Weilai Automobile: It has been 16 years since the establishment of TSLA, which has accumulated US $167 billion and lost US $700 million. I don't think Weilai will take that long, but of course we will have our own plans and schedules.

TSLA domestic Model3 will reduce the price by nearly 100000 yuan in 2020.

Elon Musk, CEO of TSLA: We hope to make our car more affordable. It is important to reduce the price so that consumers can really buy it.

The price reduction has brought about a substantial increase in sales, but also a great pressure on other new domestic car making forces. Li Bin did not think so.

Li Bin, founder of Weilai Automobile: On average, the unit price of a car sold by Weilai is about 150000 yuan more expensive than the price of TSLA in China. Our users and TSLA users are no longer the same type of users, and there is a very significant difference in the brand range.

Li Bin's statement implies that the user group of Weilai is slightly higher than that of TSLA. The average selling price of Weilai Automobile is more than 400000 yuan. On the same day, the share price of Weilai closed at around $42 per share, while the share price of TSLA once fell to $420 per share. Then Musk quickly counterattacked and released a tweet: 420 is still ten times stronger than 42, even so! This also became the first time that two Chinese and American auto companies competed on the Internet.

Zhang Xiang, a member of the new energy and intelligent network connected automobile industry expert think tank of the Ministry of Industry and Information Technology, said that new domestic car making forces, such as Weilai, Ideals and Xiaopeng, have successfully listed in the United States. In addition, in the case of a serious epidemic, the sales volume in 2020 has increased significantly compared with the same period in 2019. Indeed, they have surpassed international car enterprises in some aspects. They have the strength to compete with international car enterprises.

Change is the differentiation and combination of forces, but also the ebb and flow of forces. In 2020, among the 10 auto brands with the highest market value in the world, BYD, Weilai and Xiaopeng, China's new energy vehicle enterprises, will occupy three seats, followed by Ideal Auto. This is the first time that people have seen the dawn of Chinese brands catching up with German luxury brands such as Mercedes Benz, BMW, Audi, and for the first time that Chinese brands are expected to compete with leading companies such as Volkswagen and Toyota in the global automobile market.

The global automotive industry, which has been dominated by German and Japanese companies for decades, is being gradually rewritten by one American brand and several Chinese brands. A new history and a complete change are coming to us.

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