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After Ningde Times, the leader of domestic power batteries, announced the establishment of a power battery factory in Germany in July of this year, another domestic power battery giant, BYD, announced earlier this month that it was conducting inspections in Germany and the UK and planned to establish a power battery factory in Europe. Previously, Korean company LG Chemical had already produced power batteries in Poland, and Samsung SDI and Skinnovation were currently constructing factories in Hungary, This indicates that power battery companies from China and South Korea are engaged in a fierce battle in Europe.

Strong strength of Chinese power battery enterprises

Benefiting from China becoming the world's largest mobile phone manufacturer, in 2014 China became the world's largest mobile phone manufacturer, while the battery industry was once considered a highly polluting industry and abandoned by Europe and America. China vigorously developed the battery industry, making BYD the world's largest mobile phone battery manufacturer, accumulating battery technology for Chinese companies.

Since 2012, China's new energy vehicles have gradually developed, which has promoted the further development of China's battery enterprises. Therefore, BYD was once the number one market share in the domestic power battery industry. However, in consideration of cost and safety issues, it mainly produced lithium iron phosphate battery with low cost.

In the year before the start of new energy vehicles in China, Ningde Times was established in 2011. Since its establishment, it has focused on developing power batteries, leaning towards the development of more advanced ternary lithium batteries. It is very different from BYD in manufacturing cars and power batteries at the same time, and has certain technological advantages, which has attracted most domestic automobile companies to cooperate with Ningde Times, In 2015, the sales of new energy vehicles in China skyrocketed with the support of new energy vehicle subsidies, becoming the world's largest new energy vehicle market. In the following two years, it became the world's largest new energy vehicle market, becoming the biggest beneficiary, quickly surpassing BYD to become the largest domestic power battery enterprise.

The Chinese new energy vehicle market has rapidly developed and has become the world's largest new energy vehicle market for three consecutive years until 2017. It is expected that this year will also be the world's largest new energy vehicle market, as well as the white list of new energy vehicle subsidy power battery enterprises launched by the Ministry of Industry and Information Technology (foreign power battery enterprises have not been included in the white list). The Chinese power battery industry has rapidly developed, According to 2017 statistics, seven of the top ten power battery companies in the world are from China, with Ningde Times and BYD ranking first and third in the world respectively.

For the highly anticipated ternary lithium batteries, Ningde Times and BYD are expected to double their production capacity this year and continue to consolidate their market share advantages. After gaining leadership in the domestic power battery market, Ningde Times and BYD began to focus on overseas markets, and the European market is undoubtedly their important goal. Europe is the third largest new energy vehicle market in the world, second only to China and the United States, and Europe has adopted relatively open policies, which is conducive to the development of Chinese power battery companies in the European market.

Chinese, Japanese, and Korean companies engage in fierce battles in Europe

South Korean power battery companies have stopped investing in China in recent years due to their previous failure to enter the white list of power battery companies under the Ministry of Industry and Information Technology. It is expected that China will completely open up the new energy vehicle market in 2020, and Samsung SDI and LG Chemical have started to restart investment and construction of power battery factories in China. Samsung has decided to invest 2.4 billion US dollars in Tianjin to build a power battery factory, LG Chemical signed a contract with Nanjing to build a power battery factory as early as July this year.

When facing difficulties in entering the Chinese market, LG Chemical chose to enter the European market. In 2015, it built a power battery factory in Poland. Due to its early entry into the European market, it was able to become an important partner for Volvo, Volkswagen, and others. Recently, two other power battery companies in South Korea, Samsung SDI and SKI, are choosing to build power battery factories in Hungary. It is evident that they have taken the lead in developing their power battery business in the European market compared to Chinese power battery companies, with Samsung SDI receiving orders from Jaguar Land Rover.

Japanese power battery companies cannot be ignored. Panasonic, as the only supplier to Tesla, has become the world's second largest power battery company. Currently, it mainly focuses on cooperation with Tesla and intends to cooperate with European automotive companies in the future to gain a share. Another Japanese power battery company, GS Toshio, has plans to build a power battery factory in Europe, demonstrating that they also covet the European market.

Compared to South Korean companies that have already laid out their presence in Europe, Chinese power battery companies have clearly taken a step slower to enter the European market. However, Chinese power battery companies have a cost advantage, which is reflected in their ability to fully meet the domestic demand for new energy vehicles with prices as low as 50000 yuan. Moreover, their rapid pace of catching up shows their strong enterprising spirit. It should be noted that LG Chemical and Samsung SDI have previously been among the top in the world, In 2017, they only ranked fifth and seventh globally, indicating the rapid development of Chinese power battery companies. With the entry of Ningde Times and BYD into the European market, it will inevitably bring huge competitive pressure to Japanese and Korean power battery companies.

It is reported that Volkswagen is planning to further increase its procurement of power batteries and has placed a large order of 50 billion euros. Daimler also plans to purchase 20 billion euros of power batteries in the next 10 years. Power battery companies in China, Japan, and South Korea have the opportunity to take a share, after all, automotive companies do not want power battery companies to be dominant, and dispersed orders can ensure the supply of power batteries and reduce costs.

Faced with China, Japan, and South Korea's power battery companies running around in Europe, local European companies are also a bit restless. BMW, Volkswagen, and others are interested in developing their power battery business. Due to their significant competitive advantage in the cost and technology of ternary lithium batteries, they plan to directly develop more advanced solid-state battery technology. However, they seem to be hesitant to move forward in the face of powerful China, Japan, and South Korea companies, Recently, Bosch Group announced that it has decided to give up entering the power battery industry due to its uncertain prospects, which will be beneficial for Chinese, Japanese, and Korean companies to occupy the European market.

The expansion of Chinese power battery companies in the European market is similar to that of Chinese companies in other industries, relying on the rapid development of the largest domestic market and consolidating the foundation before starting to expand globally. If Ningde Times, BYD, and others can establish themselves in the European market, it will undoubtedly become another important achievement for Chinese manufacturing to achieve success globally.

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